机构进步办公室包括公共关系, 市场营销, 和十大网赌正规平台基金会. The Butte College 基金会 is a 501 (c)3 non profit organization that exists to help benefit the mission of Butte College. 成立于1992年, the 基金会 has a volunteer board of directors who are committed to helping Butte College in its mission to serve all students. The 基金会 distributes over 600 scholarships a year and was found to outperform other 基金会s based on its size and staff. The 基金会 also works to fundraise for Butte College programs and services such as the Promise Program. 推进办公室还负责管理公共关系, 市场营销, 并代表学院做广告, 目标是提高品牌知名度和全国十大赌博官网人数.
The Office of 机构发展 area has administrative unit outcomes shown below for enrollment 市场营销 and public relations objectives. 机构发展协助学院做广告, 品牌, 营销和满足全国十大赌博官网管理目标.
Assessment Mechanism: The primary assessment mechanism is to work closely with the Enrollment Management Committee to develop advertising and digital 市场营销 strategies and campaigns to generate enrollment. 每个全国十大赌博官网管理活动评估投资回报率和成功.
Analysis of 结果: A report after each campaign is analyzed to determine what activities were successful. 利用地区基金，我们每年两次为巴特县和格伦县的所有居民制作明信片. TV, 平面广告, 以及通过点击付费广告和youtube上的广告进行数字营销活动, 脸谱网, 以及其他顶级社交媒体网站. The enrollment management committee has been supportive of increasing digital 市场营销 and see this as an area of focus. The enrollment management committee has provided financial resources for an annual 搜索引擎营销 campaign and the results were very positive, 为我们的网站带来了成千上万的点击量，并增加了ccapp的应用.
The public sees Butte College as a highly effective institution that is focused on its mission and is seen as a key resource for the community.
Assessment Mechanism: The college tracks the percentage of positive local media clips and gross impressions that are positive. 我们的办公室还向社区提供年度报告.
评估周期:每两年出版一份媒体报告.
结果分析:在过去的一年里，学院追踪了超过1500个正面的媒体片段. These are evaluated to determine the percentage that are positive and this information is reported monthly to the Board. 这些月阳性率总是超过99%.
The Office of 机构发展 includes the operations of the 501c3 non profit 基金会 with day to day oversight of the 基金会, 100年捐赠基金, 捐款, 600名学生奖学金, 150个部门账户, 每年举办两次大型活动. 基金会有一个志愿董事会.
1. 学院领导有规划过程, data resources and 协作机制 to effectively align institutional effort to accomplish the mission, 支持学生学习, 实施战略举措.
-考核机制:奖学金分配
-评估周期:持续进行. 基金会每年向600名学生发放奖学金.
-结果分析. 在最近对加州类似基金会的调查中, 发现十大网赌正规平台基金会为600名学生提供了奖学金. In 2013/14, 2014/15年度，基金会颁发了156个学生奖学金, 共有252名学生获得奖学金, 增长62%. 该基金会还分发了40多万美元的奖学金.
2. 学院和它的项目得到了支持, 协作机制, and structures to obtain and successfully manage external resources that support innovation and student success (e.g. 赠款、礼物、遗赠、捐赠等.)
-评估机制:通过赠款收到的款额共计$28,000, 我们提供的奖学金数量增加了62%, 捐赠也增加了. 此外，基金会每年管理150个机构/部门帐户，总额为519 343美元.
-评估周期:持续进行.
结果:
目前，该基金会管理着100个捐赠基金.300万美元，高于之前的200万美元.2012年达到100万.
利用搜索引擎营销开展两次全国十大赌博官网营销活动
这笔资金用于两个活动:冬季/春季和夏季/秋季. Each campaign is evaluated and a report is produced to document and show the return on investment for each campaign. 这也为年度搜索引擎营销活动提供了资金. 我们可以跟踪申请CCC apply的学生人数, 呼叫中心, 点击网页. All of our campaigns have been successful and we have worked to include social media and 数字广告 to our campaigns, 包括youtube, 脸谱网, 推特, 和更多的.
基金会发展主任
基金会要求为全职基金会发展官员职位提供经费. 该职位于2018年6月4日开始工作. 该地区使用了50美元,000 from the Promise Innovation Grant to help offset costs with this position as the person is to fundraise for the Promise Program.
机构进步办公室的单位计划作为其年度计划审查.
学院发展办公室为学院提供公共关系方面的支持, 市场营销, 以及广告宣传活动，以树立品牌，增加入学人数. The 基金会 is also a part of 机构发展 and works to support the college through fundraising efforts and services such as scholarships for students.
策略1 -加强广告活动与搜索引擎营销和社会媒体
十大网赌正规平台需要继续在广告上投资, 搜索引擎营销, 不断努力打造品牌, 全国十大赌博官网管理.
这些资金将通过电视广告创建两个增强的广告和数字营销活动, 数字社交媒体, and a year long 搜索引擎营销 campaign that gives Butte College a presence on major search engines such as Google, 雅虎, 和必应. 该活动还包括两个学期的广告和脸谱网上的付费社交媒体帖子. 我们的办公室将进行月度跟踪，以努力评估有效性和结果. 我们还可以识别诸如接到的电话等详细信息, 直接向CCC申请的数量, Butte的网络分析.Edu页面等等.
提供资源，整合持续存在的十大网赌正规平台在脸谱网和YouTube, 我们目标人群中最大的两个社交媒体应用, 18-54岁.
学院必须尽其所能增加全国十大赌博官网人数，留住现有学生. 由于入学人数下降了3%以上，这相当于损失了1美元.800万捐给了学院.
策略2 -聘请行政秘书，拨款
The Office of 机构发展 is led by the Director of 机构发展 and is in need of administrative support for the area. 与PROD一起，学院的助学金管理人员需要有一个 .50个行政职位，协助拨款项目和提案. 我们一起请求1.0全职行政秘书, 拨款将分为机构发展和拨款两部分.
The Director of 机构发展 and Grants Manager have a dire need for administrative support. There is no administrative staff for the 院校进修办事处 or College's Grants Office. 有一个共享的管理秘书, 授予职位节省资源并提供更成功所需的支持.
策略3 -基金发展主任
The Butte College 基金会 is requesting ongoing funding for a full time permanent Development Officer of salary and benefits in the amount of This Development Officer position would be responsible for fundraising for the Butte College Promise Program.
十大网赌正规平台基金会董事会和董事会都同意这个职位是必要的. 2018年6月4日开始全职招聘. Rationale was based on survey information from the 基金会 for California Community Colleges where we learned the Butte College 基金会 is extremely lean and efficient at serving students with scholarships despite a small staff and limited resources. 然而, the study recommended that the 基金会 must hire development staff to raise funds for the college.
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| 最初的优先级 | 程序，单位，区域 | 资源类型 | 帐号 | 目标代码 | 一次增广 | 持续的增加 |
| 描述 | 支持的理由 | 潜在的替代资金来源 | 优先级标准 | |||
| 1 | 院校进修办事处 | 营业费用 | 110001101671000 | 55820 | $200,000.00 | $0.00 |
| 加强广告活动与搜索引擎营销，数字营销和社会媒体 | 这项提案每年资助两次电视宣传活动, 打印, 数字广告, including a year long 搜索引擎营销 campaign that gives Butte College a presence on major search engines such as Google, 雅虎, 和必应. This campaign includes two semesters of advertising and digital 市场营销 on YouTube and other paid social media such as 脸谱网. The college needs a dedicated budget for 搜索引擎营销 to develop an online presence on Google, 雅虎和必应, 还有youtube. Our office will be monitoring and evaluating the success of our campaigns and making changes as needed to be even more successful. |
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| 2 | 基金会发展主任 | 人员 | 22000 | $0.00 | $73,400.00 | |
| 机构发展-基础 | 这个全职职位的一半由十大网赌正规平台基金会批准, 十大网赌正规平台校长, 以及十大网赌正规平台的董事会成员. 正在进行的地区资助, 在去年的单位计划中批准了全职职位, 而是利用了创新承诺基金的50%. 补助金将于12月结束. 30. 有必要为全职职位的剩余50%提供持续资金. |
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| 3 | 机构发展 | 人员 | 110001101671000 | 55820 | $0.00 | $40,795.00 |
| 行政秘书(资助) | 机构发展办公室以及规划下的资助办公室, Research and Organizational Development are requesting a split 50/50 full time administrative support staff person to provide administrative support for the IA Office and 50 percent support to the Grants Office. The admin position will provide administrative support for the 院校进修办事处 which includes billing, Datatel, 采购订单, 客户服务, 制定PR和营销预算, 以及为项目发展计划下的资助经理提供资助支持. |
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